An app that helps the residents of Breda move more.
An app was designed to encourage the residents of Breda to be more active, with a focus on a specific target group: adults (35-55).
To create a meaningful design, research was conducted into the lives of the residents. This included interviews to gain insights into their emotions, motivations, and behavior related to movement.
The insights were visualized in a target group sheet, which I used to develop an app that perfectly aligns with the needs and experiences of the target audience.
After the research, sketches were created for the key wireframes to help the target audience become more active. Various heuristics for user interface design were applied during this process.
For the app, vibrant colors were used while ensuring a calm atmosphere to accommodate the user's busy mind.
With the app, you can set goals and add your reason and motivation, giving them more meaning. You also have the option to sync all your digital calendars within the app, so you're always aware of when there's time for an activity. You can build a system, log each activity, and track how long it takes.
Naast het figma design is er ook een deels werkende prototype gebouwd doormiddel van HTML & CSS
